25th Jun 2008
Hot for Words
Sex sells. It sells breakfast cereal and sports cars. It sells diets and beer. It sells software. Games. Shoes. Pickles. The City. And now words.
Here’s the etymology of umbrella, from Hot for Words:
[Editor's note: While this is technically not unsafe for work, I wouldn't want to be watching it when my boss came by and looked over my shoulder.]
There’s a new breed of sexy — actually, it’s an old breed, but it’s finally been noticed by the mainstream. But I’m not sure that Marina Orlova, a YouTube champion and Wired’s Sexiest Geek of the Year 2007, qualifies as geek sexy. I’m sure there are many of her devotees out there who care not one whit for philology — or any other ology, for that matter, but will watch and learn as long as there’s enough cleavage involved.
So how about some sex with your Kierkegaard? Why should sex be banished from the intellectual world? There’s not a carbon-based intelligence on the planet that can’t trace its roots back to sex. Are we so taken in by the Judeo-Christian split of the exalted and the base that we shun such unholy minglings? Cheeseburgers are evil. Unhand that jerky, it’s Friday!
Frankly, Marina’s not my type, but the ongoing video etymology series is a great idea, and she’s found a way to get a whole lot of viewers — 70 million YouTube views!
It’s not a question of the ends justifying the means, but more of a marketing coup. Even if I’m not the target audience, I have to respect the results.
Sex sells. It sells breakfast cereal and sports cars. It sells diets and beer. It sells software. Games. Shoes. Pickles. The City. And now words.
Here’s the etymology of umbrella, from Hot for Words:
[Editor's note: While this is technically not unsafe for work, I wouldn't want to be watching it when my boss came by and looked over my shoulder.]
There’s a new breed of sexy — actually, it’s an old breed, but it’s finally been noticed by the mainstream. But I’m not sure that Marina Orlova, a YouTube champion and Wired’s Sexiest Geek of the Year 2007, qualifies as geek sexy. I’m sure there are many of her devotees out there who care not one whit for philology — or any other ology, for that matter, but will watch and learn as long as there’s enough cleavage involved.
So how about some sex with your Kierkegaard? Why should sex be banished from the intellectual world? There’s not a carbon-based intelligence on the planet that can’t trace its roots back to sex. Are we so taken in by the Judeo-Christian split of the exalted and the base that we shun such unholy minglings? Cheeseburgers are evil. Unhand that jerky, it’s Friday!
Frankly, Marina’s not my type, but the ongoing video etymology series is a great idea, and she’s found a way to get a whole lot of viewers — 70 million YouTube views!
It’s not a question of the ends justifying the means, but more of a marketing coup. Even if I’m not the target audience, I have to respect the results.
Posted by Rubesy under
etymology, sexy words, words
4 Comments »

