28th Aug 2008
How to Keep Your Bookstore Alive – Ideas from the Field Part 1.5
Today’s Shelf Awareness had a couple of interesting ideas from a thriving new/used bookstore in Stoneham, MA, Book Oasis – one of which is to give money away!
The biggest key to our success this summer was the huge amount of early preparation we did for the school summer reading programs. We have developed good relationships with the librarians and English departments of more than 15 schools. By the time the kids got their lists, we had already created an 8′ by 7′ high summer reading section. Each school had its own shelf with books organized by grade. This made it easy for the parents to find their school and get in and out, and made it much easier for our two-person staff to assist the crowd without having to run all over the store. Happy parents are a good thing.
Second, we took a page from another local bookstore and decided to offer The Tales of Beedle the Bard at full cover price and then donate $3 from each book to the local food pantry. If customers bring in a non-perishable item when they purchase their books, we are giving them another $1 off. The pre-Christmas timing made the food pantry a logical choice, and they couldn’t be more excited. Our customers are thrilled with the idea. This has kept our August sales strong.
I wasn’t intending a Part 1.5 originally, but these ideas were great ones, and didn’t involve major changes like relocation or selling. They simply represented more investment in their community, and the community responded!
Today’s Shelf Awareness had a couple of interesting ideas from a thriving new/used bookstore in Stoneham, MA, Book Oasis – one of which is to give money away!
The biggest key to our success this summer was the huge amount of early preparation we did for the school summer reading programs. We have developed good relationships with the librarians and English departments of more than 15 schools. By the time the kids got their lists, we had already created an 8′ by 7′ high summer reading section. Each school had its own shelf with books organized by grade. This made it easy for the parents to find their school and get in and out, and made it much easier for our two-person staff to assist the crowd without having to run all over the store. Happy parents are a good thing.
Second, we took a page from another local bookstore and decided to offer The Tales of Beedle the Bard at full cover price and then donate $3 from each book to the local food pantry. If customers bring in a non-perishable item when they purchase their books, we are giving them another $1 off. The pre-Christmas timing made the food pantry a logical choice, and they couldn’t be more excited. Our customers are thrilled with the idea. This has kept our August sales strong.
I wasn’t intending a Part 1.5 originally, but these ideas were great ones, and didn’t involve major changes like relocation or selling. They simply represented more investment in their community, and the community responded!
Posted by Rubesy under
bookstores
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